Helping companies launch and grow in the UK
Build real traction in the UK Market
Expanding into the UK can look straightforward on paper. In reality, many companies discover that the commercial landscape is very different once they arrive.
I work with founders and leadership teams who are entering the UK market or trying to gain traction after launching here. My role is practical and hands on, helping businesses translate their proposition, develop the right commercial approach and build early momentum.
Having built technology businesses in New Zealand and Australia before establishing my career in the UK, I understand both sides of the journey. That experience allows me to bridge the gap between international companies and the realities of doing business in the UK.
The focus is always the same: turning a market opportunity into sustainable commercial growth.
Where Companies typically Need Support
Even well prepared companies can find the UK market more complex than expected. This is where practical, on the ground commercial experience can make a significant difference.
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Clarifying how your proposition translates for the UK market
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Understanding the UK buying landscape and decision making process
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Building early commercial partnerships and industry connections
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Developing the right sales strategy and pipeline approach
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Avoiding common expansion mistakes that slow early growth
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Supporting founders and leadership teams during the first phase of UK expansion
My role is not to produce reports or frameworks. It is to help companies build momentum and turn market entry into measurable commercial progress.
Why companies bring me in
My career has never followed a typical path, which is probably why I work well inside growing businesses.
I started out in operational roles before moving into technology sales, eventually building and selling my first IT company. From there I went on to help grow one of the early database driven web development companies in New Zealand, leading major projects for organisations including Air New Zealand, the Royal New Zealand Navy and Libra Girl.
Since then I have founded and helped build several technology businesses across data, infrastructure and security, including launching iDefigo, which now operates across New Zealand, Australia and Europe.
Along the way I have also been brought into companies, industry groups and commercial teams to help unlock growth when something is not quite working as it should.
I am not a traditional advisor who analyses from a distance. I prefer working alongside the team and turning my hand to whatever helps the business move forward. That might mean shaping a commercial strategy, stepping into a key sales conversation, supporting the sales team as they build confidence, or helping close an important partnership.
What matters most to me is helping good businesses gain momentum.
Having built companies in Australasia and spent many years working in the UK market, I understand both the opportunity and the practical realities of expanding here.
When companies enter the UK market, the challenge is rarely the opportunity itself. The real challenge is turning that opportunity into commercial progress.
That is where an experienced pair of hands inside the team can make a real difference.
