Neither, exactly. It’s practical alignment work that combines strategic insight with human understanding. I bring years of sales and leadership experience to help businesses and teams get unstuck, refocused and performing again.

Leaders, business owners and teams who know there’s more potential than they’re currently seeing - whether things feel flat, fragmented or just off-track.

A free discovery call. It’s a simple, no-pressure conversation to understand what’s happening, where the gaps are and whether the approach fits.

Yes, where the focus is on clarity, confidence or navigating a crossroads. It’s often about helping a leader or founder reset before aligning the wider team.

I’ve led sales teams, built and scaled companies, and fixed the kind of misalignment that external consultants often miss. My approach blends strategy, communication and practical behavioural tools that make real change stick.

No. This is forward-focused, practical work that combines business strategy with behavioural understanding. It’s about progress, performance and clarity - not counselling.

Yes. Many clients come to me when they’re at a crossroads, questioning their next move or needing to rebuild energy and direction. Together, we identify what’s driving the fatigue or misalignment and create a clear, realistic way forward.

Totally fair - I’ve been there too. Business Backrub isn’t just talk-based coaching or motivational fluff. It’s immersive, grounded, and supported by brain-based tools like entrainment and visualisation. Plus, I’ve walked this road myself - I know what works, and what’s just noise.

Not at all. You just need a sense that something could be working better - whether that’s your business strategy, team dynamics or your own headspace. The clarity often comes during our early conversations.

Absolutely. My work is designed for leaders, business owners and teams operating in fast-moving or high-stakes environments. The process is efficient, grounded and shaped around your real-world schedule and priorities.

Yes. Most sessions are delivered online for ease and flexibility, but I also offer face-to-face sessions within two hours of Cirencester for an additional £300 per session (four-hour round trip), or by negotiation for locations further afield.

In-person sessions are useful when we need space to think, sketch, talk things through and get practical. I’m sleeves-up — not just advising from the side-lines, but working with you to untangle what’s stuck and get things moving again.