Strategist. Startup Builder. Change Navigator.
Strategist. Startup Builder. Change Navigator.
I’ve worked with plenty of so-called experts companies had brought in, long on theory and short on delivery. When the promises faded, I was usually the one left to make things actually happen.
​
That’s why I do things differently. I’ve built and led teams, run international businesses and spent years turning uncertainty into progress. I’m not typical. I’m practical, people-focused and commercially minded, using simple, proven techniques that help people see clearly, reset their focus and move forward with energy and intent.
​
I’ve built a successful business from scratch, been betrayed and financially gutted by someone I trusted, rebuilt from nothing and kept going when it would have been easier not to. I’ve seen what success and failure really look like, and what it takes to rebuild both people and purpose when the easy answers run out.
Even when it would have been easier not to, I’ve held fast to integrity, honesty and transparency, because they’re what keep people aligned when everything else is shifting.
​
Originally from New Zealand, I moved to the other side of the world in my forties to expand the business I’d built, taking it global and establishing new branches overseas. I’ve steered companies through high-stakes transitions and led sales teams that others had written off as beyond repair. Those experiences shaped how I now help others find their own clarity, direction and resilience.
Science Meets Soul - With Both Feet on the Ground
Business Backrub exists for leaders and teams who know they should be doing better, selling more, collaborating better, moving faster, but can’t quite see what’s blocking the momentum.
​
I work with companies that have the right people and good intent, yet something’s not landing. Maybe the strategy’s solid but the energy’s flat. Maybe the sales process isn’t connecting. Or maybe the business has outgrown its old ways of thinking and needs a reset that’s both human and commercial.
​
My approach blends commercial clarity with tools that help people think, decide and communicate differently. Using a mix of practical frameworks, sound and visual techniques, I help teams rediscover focus, rebuild confidence and turn potential into progress.
​
This isn’t another training programme or motivational series. It’s straight-talking, quietly powerful support for leaders and teams ready to move from stuck to strong.
​
Because your life is your business, and your business should feel alive again.
Clarity. Connection. Change
Practical tools, clear thinking and steady progress - because real change starts with clarity and connection.
Clarify What Matters
We start by cutting through the noise.
You’ll get clear on what actually drives results for you or your team, not just what’s expected on paper.
This isn’t about fixing anything; it’s about focusing on what will really move the needle.
Work Together, Not Alone
Change happens faster when you’ve got a partner in it with you, someone grounded, strategic and not afraid to ask the right questions.
I help you untangle the knots, refocus on what matters, and see new possibilities.
Tools That Work
No fluff, no jargon. Just practical strategies and tools that help you reset, refocus and get traction, even on busy days.
Whether it’s sound-based resets, decision filters or visualisation techniques, you’ll learn what actually works for you.
Sustain the Shift
Quick wins are great, but lasting change is better.
We’ll work in cycles, revisiting and refining so progress continues even when life gets noisy.
Celebrate as You Go
Growth isn’t always fireworks. Sometimes it’s a quiet realisation, a boundary held, or a small win that changes everything.
We pause, track progress and recognise what’s working, because progress deserves to be noticed.