Strategist. Startup Builder. Commercial Integrator.
I work as an experienced leader, supporting founders and decision makers who want clearer thinking, steadier momentum and more aligned results.
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Often the business is moving. Revenue exists. Teams are in place. Decisions are being made. But momentum feels uneven, progress is harder than it should be, or the current way of working no longer fits what the business is trying to become.
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This is where I come in.
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I help create clarity at moments where complexity, pressure or habit are getting in the way of sound commercial judgement.
My Background and Approach​​
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I’ve built more than one business from scratch, sometimes with cofounders and sometimes leading alone. My first grew successfully, my second showed real promise before being derailed by a trusted business partner whose actions ultimately destroyed it.
I learned the hard way what it means to rebuild after betrayal, financial loss and disappointment, and what it takes to keep going when the easy answers disappear.
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Even when it would have been easier not to, I’ve held fast to integrity, honesty and transparency, because they are what keep people aligned when everything else is shifting.
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Originally from New Zealand, I moved to the other side of the world to expand a business I had built, taking it global and establishing new branches overseas. I’ve since steered companies through high stakes transitions and worked directly with leadership and teams that others had written off as beyond repair.
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I combine experienced commercial judgement with a deep understanding of how people think, decide and behave under pressure. Not as theory, but as something that shows up in decisions, conversations and execution.
That is how I help leaders and organisations find clarity, direction and resilience when it matters most.
Clarify What Matters
Cut through noise and surface what is actually holding things back.
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This is not about theory or paperwork. It is about identifying the few issues that truly affect momentum, decisions and results.
Work Alongside
I work alongside leaders and teams, not above them.
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Change happens faster when someone grounded, experienced and commercially minded is in the room asking the right questions.
Tools That Work
Practical approaches that show up in real decisions, conversations and actions.
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No jargon. No fluff. Just methods that help teams sell better, decide faster and work more effectively.
Sustain the Shift
Quick wins help, but lasting change comes from doing things differently day to day.
We revisit, refine and adjust so progress holds even when pressure rises.
Confidence through Action
Confidence comes from doing, not talking about change.
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People build capability by working through real situations, supported as they go.