When the business stalls, experience matters
I work with founders, senior leaders and teams in technology and data-driven businesses who are responsible for growth, change or performance and know something isn’t quite working.
I bring hands-on commercial leadership shaped by building, scaling and running businesses, not theory or frameworks.
Whether the challenge is sharpening go-to-market execution, improving decision making, aligning teams or preparing for the next phase of growth, I work alongside leadership to remove friction and get things moving again in practice, not just on paper.
Think of it as a backrub for your business: calm, corrective and built to last.
Where I'm Most Useful
Experienced commercial leadership, applied where it has the most impact.
I tend to be brought in when a business is growing, changing or recalibrating and needs experienced commercial leadership to help things settle, align and move forward with confidence.
The focus depends on the moment the business is in. That could be commercial execution, decision making and focus, or supporting leaders and teams as the organisation grows, evolves or transitions.
I’ve built, scaled and run businesses myself, and I’ve also held senior commercial roles inside established organisations. I understand strategic intent and the day to day reality of execution across the business, including leadership teams, investors, partners and the functions that need to work together for progress to stick.
There’s no fixed playbook. I work with what’s in front of us and apply judgement, experience and calm momentum to help the business move forward.
Who I work with
Founders and leaders navigating growth, change or complexity.
I work with founders, senior leaders and leadership teams in technology and data driven businesses who have built something solid but feel their next phase needs clearer direction.
Often the business is performing, but progress feels harder than it should. Focus has blurred, energy has shifted or decisions take longer than they used to.
My clients value straight thinking, practical support and an experienced commercial partner who can work alongside them to restore clarity, confidence and momentum.
How I work in practice
Running a business often means moving fast, making constant decisions and holding multiple perspectives at once. Even strong, well run teams benefit from moments of pause, recalibration or experienced challenge as they grow.
I work by stepping into the reality of the business as it is. Sometimes that means sharpening commercial focus or go to market execution. Sometimes it is about supporting better decision making, alignment or confidence at leadership level. Other times it is simply adding experienced commercial capacity at a critical point of growth.
I bring commercial judgement shaped by building, scaling and running businesses, alongside senior leadership roles inside established organisations. That allows me to work across strategy and execution, engaging with leaders, teams, partners and investors without losing sight of how things actually get done.
The result is clearer thinking, stronger alignment and decisions that are worked through in practice, not left on paper.
Clarity
Clarity is not about having more information. It comes from understanding what actually matters now, what can wait, and how decisions connect across the business.
I help bring focus to complex situations, cut through noise and competing perspectives, and make priorities clear enough that teams can act with confidence rather than second guess.
When clarity improves, decisions speed up, conversations change and effort starts to pull in the same direction.
Bioresonance - For Allergies
Bioresonance - For Allergies
Connection
Strong businesses depend on people working well together, especially when things move quickly or pressure increases.
I work inside teams to improve how leaders, functions and partners communicate, make decisions and work through issues in real time. That often means joining conversations, sitting in meetings, being on sales calls and helping teams reconnect around shared priorities.
When connection improves, trust rebuilds, collaboration becomes easier and progress starts to flow again.
Confidence
Confidence comes from knowing what matters, making clear decisions and following them through.
I help leaders and teams build confidence by working through real situations together. That might mean pressure testing decisions, challenging assumptions, joining key conversations or helping people back themselves when the stakes feel high.
The confidence that follows is practical and earned. It shows up as faster decisions, clearer ownership and the ability to move forward without second guessing.
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Why Business Backrub
There is no shortage of business advice. What is often missing is experienced judgement applied in the real world, under pressure.
I have built and scaled businesses, and I have also stepped into senior commercial roles inside established organisations. I know what it feels like to carry responsibility, make decisions with imperfect information and keep things moving while everything else is changing.
Business Backrub exists for leaders and teams who do not need more theory. They need clarity, steadier momentum and someone who can work alongside them to help things function better in practice.
This is not about fixing from the outside. It is about getting close enough to the work to remove friction, align people and help good decisions stick.
Backrub Bulletin
This space is for observations, ideas and signals that sit alongside my work with leaders and teams.
Not everything here is a framework or a how to. Some pieces explore emerging trends, new tools or ways of thinking that are beginning to influence how people focus, decide and perform at work.
Others are reflections drawn from lived experience inside businesses, noticing patterns before they become obvious or mainstream.
If something sparks a useful question, challenges an assumption, or gives you a different lens on what might be coming next, it belongs here.
